TG Impact
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Walk With Sally

Case Study

Walk With Sally Friendship Bowl 2021

The Problem

Walk With Sally, a non-profit organization in California, provides free mentoring and support for children of parents, guardians, or siblings who have cancer or have succumbed to cancer. Through their mentoring programs, they help children through what is a very difficult and confusing time in their lives.

Each year, Walk With Sally hosts a Bowl-a-Thon fundraising event to support their mission and fund their mentoring programs. As their 2021 event was approaching, they realized the current pandemic crisis was going to make it impossible to safely host the event as they have for many, many years. The solution? A virtual fundraiser with the TG Impact application.

Walk With Sally Friendship Bowl 2019
Walk With Sally Friendship Bowl Materials

Implementation

To facilitate a virtual bowling tournament, the TG Impact App was reskined and customized to allow for a seamless fundraising event. After team meetings to establish the needs and concerns of all team members, modifications and development began and resulted in an effective fundraiser that was fun for all those involved.

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Introduction Video

Action Overview

  • Reskined to match the colors and graphics of the Walk With Sally Friendship Bowl marketing materials that they were already using.
  • Practice Tournaments created to allow participants to learn how to bowling virtually.
  • Event Tournaments created with custom settings for the fundraising event.
  • Digital images and videos created to provide clear instructions on how to participate.
  • Walk With Sally Team live stream aired to drive participation and excitment.

Event Live Stream

"You could feel the love and support.
There was a vibrant energy for an hour and a half that wasn't at the bowling alley."

~ Ringmaster Leo / Walk With Sally Live Stream Host

The Results

The founder and CEO of Walk With Sally, Nicholas Arquette, joined the live stream once again at the end of the event to announce that they had raised a total of $105,000 for the organization. Shortly after the announcement, the Walk With Sally Team celebrated by dancing in a kick line, bringing their successful fundraising event to a spectacular end.

Walk With Sally Friendship Bowl 2021